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Planning & Performance

Laura Valerio, Global Head of Sales Enablement at Vodafone talks us through the steps to transform from a telco company to a tech company by 2025. Along side this Vodafone aims to improve internal efficiencies and accelerate growth.

In the first 3 months of her role, Laura spent this time focusing on what stage they were currently at as a company, in order to plan the steps to achieve this goal.

In this talk Laura outlines the barriers in between where they are, and their goal. The challenges identified were; Knowledge on how to use their social channels, low adoption rates of digital tools (this in turn effected data analysis and forecasting), an outdated ‘go-to-market’ process and a lack of cross functional systems.

Vodafone’s plan included creating a digital sales ready culture, orchestrating streamline cross functional content, aligning sales execution with customer insights. Laura goes into detail on implementing each step into their business.

If you like this kind of content, check out upcoming events in the sales engagement industry > https://engagecxsales.com/events/

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