Nicholas BriceEngage Business Media Guest Editor Click to read more...
The Third-Party Data Deprecation Playbook
The era of implicit opt-in and third-party data is officially coming to an end. Consumer privacy regulation and the death of third-party cookies are accelerating the need to rethink how your organization collects and utilizes data to orchestrate customer experiences. The brands that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see’ approach. They’re executing against a third-party data deprecation playbook right now.
In this webinar you will learn:
- The 4 tools you need in your third-party data deprecation playbook
- How a customer data platform (CDP) enables you to execute on the playbook
- What companies like VF Corp, HEINEKEN USA, and others are doing to make the transition now